Industry Standard
The Standard for Property Transaction Data
Digital Sale Ready defines how property information is collected, structured, and shared. One standard. Trusted data. A connected ecosystem.
Digital Sale Ready defines how property information is collected, structured, and shared. One standard. Trusted data. A connected ecosystem.
One in three property sales in England and Wales falls through after an offer is accepted. Not because buyers change their minds or markets shift, but because of how information is handled.
The same questions asked repeatedly. Documents chased for weeks. Critical issues surfacing months into a transaction when they're hardest to resolve. Buyers, sellers, agents, conveyancers, and lenders all working from incomplete pictures, each waiting on the others.
Without agreed ways of collecting, structuring, and sharing property data, every transaction starts from scratch. Every participant rebuilds the same foundation. Every sale carries unnecessary risk.
Digital Sale Ready represents the market's response to these challenges.
Digital Sale Ready is the standard for how property information is collected, structured, and shared across the transaction ecosystem.
Financial services solved data trust with open banking. Healthcare is solving it with interoperable patient records. Digital Sale Ready brings the same rigour to property: standardised collection, provenanced data, structured formats that any authorised system can access.
When a property is prepared to the Digital Sale Ready standard, information gathered once flows to everyone who needs it. Data carries proof of where it came from and when. Issues surface at the start, when they can be resolved early. The transaction has a foundation everyone can trust.
Imagine a property market where data flows as seamlessly as money moves between bank accounts. Where every participant in a transaction works from the same trusted information. Where the question is not "can you send that document again?" but "what do we need to resolve to complete?"
Every piece of property data in a DSR transaction is tracked, recorded, and accessible to authorised participants. Not just data, but provenance: the chain of custody that proves information can be trusted.
Built on the Property Data Trust Framework, Digital Sale Ready enables secure, permissioned access across the entire ecosystem. No single gatekeeper. No proprietary lock-in. An open standard that connects rather than constrains.
When data meets the DSR standard, it carries that trust with it. Not because of who sent it, but because of how it was collected, structured, and provenanced. The standard does the work that individual verification cannot.
Issues identified at the start can be resolved. Fewer surprises means fewer fall-throughs.
When everyone works from trusted data, weeks of coordination become days. Information flows rather than waits.
Lenders with trusted data can move toward faster offers. Buyers with complete information can commit with confidence.
Sellers who prepare once, not repeatedly. Buyers who understand what they are purchasing. Professionals who advise rather than chase.
Participants who collaborate through shared data rather than compete through information asymmetry.
Digital Sale Ready is a standard, not a brand. Standards only create value when they mean something specific. Here is what DSR requires.
Property and customer data gathered at instruction, ahead of marketing, not weeks into the transaction when delays have already begun.
Every data point carries proof of its source and capture date. Information that can be traced and trusted.
Data structured according to the Property Data Trust Framework (PDTF): the industry standard for secure, interoperable property information.
Clarity about what DSR requires also means clarity about what falls short. Using the Digital Sale Ready name without meeting the standard undermines trust for everyone.
Gathering documents without structuring them to PDTF standards does not create the interoperability and trust that DSR requires.
Information collected after an offer is accepted may be useful, but it is not upfront. The value of DSR comes from early preparation.
Information without provenance cannot carry trust across the ecosystem. The chain of custody matters.
Data that does not conform to PDTF protocols cannot flow seamlessly between systems or be trusted by ecosystem participants.
Digital Sale Ready is not just an industry efficiency measure. It is a foundation for a better property market: one that works for the people it serves, supports the policy objectives of government, and enables every participant in the ecosystem to thrive.
Buying or selling a home is one of the most significant financial and emotional events in a person's life. Yet the process remains one of the most stressful, uncertain, and opaque experiences most people will encounter.
Digital Sale Ready changes this. Sellers prepare once and properly. Buyers see what they are purchasing from the start. Both benefit from transactions that are far more likely to complete, avoiding the financial cost and emotional toll of fall-throughs.
The UK Government has recognised that improving the home buying and selling process is a policy priority. Digital Sale Ready aligns with these objectives, supporting transparency, efficiency, and consumer protection.
A more efficient property market supports labour mobility, reduces economic waste from failed transactions, and creates foundations for future innovation in risk assessment, valuations, and policy decisions.
Every participant in the property ecosystem shares a common interest: transactions that complete. Fall-throughs represent lost revenue, wasted effort, and reputational damage for every professional involved.
Digital Sale Ready creates conditions for higher completion rates. Estate agents, conveyancers, lenders, surveyors, insurers, and every other service benefits from a market with fewer fall-throughs and faster progression.
"The fundamental logic is simple: businesses in the property ecosystem succeed when transactions complete. Digital Sale Ready creates the data foundation that makes completion more likely. A rising tide that lifts all boats."
Digital Sale Ready is an industry standard designed for ecosystem-wide adoption. Standards create value when they are maintained. DSR means something specific, and that meaning matters.
Agents wanting to prepare properties to Digital Sale Ready standard work with DSR-compliant providers: organisations that have demonstrated their platforms and processes meet the three pillars.
Enquire about DSR-compliant providersOrganisations wishing to offer DSR-aligned services should demonstrate capability across the three pillars:
The value of Digital Sale Ready depends on consistent meaning. When DSR is used to describe services that do not meet the standard, it undermines trust for everyone: organisations that have invested in meeting DSR requirements, consumers who rely on the designation, and the broader goal of industry improvement. Organisations using DSR terminology should be prepared to demonstrate alignment with the three pillars.
For questions about DSR or to report misuse of DSR terminology, contact standards@digitalsaleready.org
DSR represents the market's response to the property industry's data challenges. Built on the Property Data Trust Framework, the "open banking for property" infrastructure that enables secure, standardised data sharing, DSR establishes the methodology and standards for preparing properties with complete, trusted data from the start.
Digital Sale Ready aligns with and supports existing industry initiatives. DSR is now being adopted across the property ecosystem, with properties prepared to DSR standard demonstrating improved completion rates, faster progress, and better experiences for all parties.
A completed DSR property file meets the requirements of:
Digital Sale Ready and Moverly have been referenced in UK Government consultations on improving the home buying and selling process.
The DSR standard and its governance will evolve through industry and government collaboration. Feedback on the standard from ecosystem participants is welcomed at standards@digitalsaleready.org
DSR standards will evolve as the property market changes and technology develops. This evolution will be shaped by input from estate agents, conveyancers, lenders, technology providers, consumer groups, and government.
If you are an organisation looking to adopt DSR standards, we'd like to hear from you.
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