Digital Sale Ready (DSR) is an ecosystem-wide standard that enables every participant in a property transaction to work from the same trusted, standardised data foundation.
This website is operated by Moverly Limited, the originator and current custodian of the Digital Sale Ready standard. DSR is an industry-led initiative working toward ecosystem-wide adoption. It is not a regulatory requirement or an established industry mandate. The information presented here describes a proposed framework for standardised property data that is being developed with input from industry participants.
See Governance for details on how the standard is managed and how industry representation is evolving.
Estate agents, conveyancers, lenders, data providers, infrastructure platforms, and other stakeholders all operating to a common standard. Data captured once, structured consistently, accessible securely by authorised parties throughout the transaction and beyond.
This is the vision for property transactions in England and Wales: an interconnected ecosystem where standardised data flows seamlessly between participants, eliminating duplication, reducing friction, and enabling every organisation to focus on their expertise rather than chasing information.
DSR begins with comprehensive data collection at the point a property is marketed. This upfront preparation creates the standardised data foundation upon which everything else builds. Information is gathered once, to DSR standards, and recorded into the Property Data Trust Framework (PDTF).
All DSR data is structured according to PDTF protocols. This standardisation is what enables interoperability. Every data point carries provenance, follows industry-agreed formats, and can be accessed by any PDTF-compliant system.
Because data is standardised and recorded to PDTF, it becomes accessible across the ecosystem. Infrastructure providers build PDTF-compatible APIs and tooling. Through these providers, ecosystem participants can access standardised property data for decisioning. Every authorised stakeholder connects to the same trusted source.
DSR is not a closed system. It is an open standard designed to enable the entire property ecosystem to interoperate. The full potential of DSR is realised when the entire market operates to the same standard.
Moverly, as custodian of the DSR standard, together with the founding advisory group, welcomes all participants: data providers, lenders, estate agents, conveyancers, and infrastructure platforms. Organisations can work directly to DSR standards or connect via DSR-compliant partners. The goal is ecosystem-wide adoption that benefits everyone.
DSR is a voluntary, industry-led standard. It is not mandated by any regulator, government body, or industry association. Adoption is entirely at the discretion of individual organisations.
The information on this website describes an emerging framework that is being developed and refined with input from industry participants. Organisations considering alignment with DSR should make their own assessment of suitability for their circumstances and should not treat this website as professional, legal, or regulatory advice.
DSR is built upon the Property Data Trust Framework (PDTF), often described as open banking for property. PDTF provides the secure, standardised foundation that enables data sharing across the ecosystem. This is not proprietary technology. It is an industry-wide standard designed for interoperability.
Learn more about PDTFTo enquire about working to DSR standards, connecting with DSR-compliant partners, or participating in standard governance, get in touch.
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